Website: https://costarmanager.com/
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Tech Stack/Build: Hubspot | Javascript, CSS, HTML5 | HUBL

Project Background:
This project entailed a comprehensive upgrade of a client's website, focusing on enhancing user experience and online visibility. My role encompassed the integration of custom HubSpot modules, SEO optimization, and aligning the website's design with the client's brand identity.

Challenges:
The main challenges included designing and implementing bespoke HubSpot modules that were both visually appealing and functionally effective. Additionally, improving the website's SEO performance to enhance its search engine ranking and organic traffic was crucial for increasing online visibility and engagement.

Solutions:‍

- Interactive HubSpot Modules: I developed custom HubSpot modules tailored to the client's needs. This included interactive event pop-ups, which were designed to grab user attention and increase participation in client events. Custom blog headlines were created to make the content more engaging and reflective of the brand’s voice. Unique button and form designs were implemented to improve user interactions and enhance the overall aesthetic of the site.

- SEO Enhancement: Recognizing the importance of search engine visibility, I employed advanced SEO techniques using Javascript and CSS. This involved optimizing the website’s structure and content with targeted keywords and tailored code improvements. These enhancements were aimed at boosting the site's search engine ranking and driving organic traffic.

- Brand Alignment: Every element added or modified on the website was carefully crafted to align with the client's brand identity. This ensured a consistent and cohesive brand experience for users visiting the site, reinforcing the client's market presence.

- User Experience Focus: Throughout the project, a strong emphasis was placed on improving the overall user experience. The new features and design elements were not only visually appealing but also intuitive and user-friendly, making the website more engaging and easy to navigate.
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Outcome:‍

The revamped website, enriched with custom HubSpot modules and improved SEO, significantly enhanced the client’s online presence. The interactive elements and unique designs led to a more engaging user experience, aligning perfectly with the client's brand identity. The SEO improvements resulted in higher search engine rankings and increased organic traffic, contributing to the client’s broader engagement and visibility goals.

The client reported a noticeable increase in user interaction, event participation, and content engagement. This project showcased my ability to blend technical SEO skills with creative web design, ultimately delivering a cohesive and impactful digital solution.