Website: https://whattheduck.ai/
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Tech Stack/Build: Shopify | Javascript, CSS, HTML5 | Adobe Illustrator | Midjourney AI

Project Overview: WhatTheDuck presented an exciting challenge to create a Shopify store that stood out in the competitive online apparel market. Known for their AI-generated witty t-shirt designs, WhatTheDuck needed a branding and web design strategy that captured their unique blend of humor and technology. My task was to create a digital storefront that not only showcased their products but also embodied the brand's quirky and innovative spirit.

Challenges: The main challenge was to effectively translate WhatTheDuck's unconventional brand personality into a functional e-commerce design. It was essential to develop a logo and site layout that resonated with their humorous essence, and also to integrate advanced features like custom shirt design tools that enhanced user interaction and personalization.

Solutions:

• Logo and Branding: The logo I designed for WhatTheDuck was pivotal in setting the tone for the brand. It encapsulated their playful and creative nature, serving as an instant identifier for the brand's unique character.
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• Customized Shopify Layout: Recognizing the importance of user experience in e-commerce, I crafted a Shopify store layout that was not just visually appealing but also intuitive and easy to navigate. The design aligned with the brand’s humorous theme, ensuring a cohesive look and feel across all pages.
• Interactive Design Feature: To engage customers and offer them a personalized experience, I integrated a custom design feature on the website. This tool allowed customers to create their own witty t-shirt designs, blending AI suggestions with personal creativity.
• Blend of Humor and Technology: Throughout the project, I focused on maintaining a balance between humor, design, and technology. This was evident in every aspect of the store, from the product descriptions to the interactive design elements, ensuring a unique and memorable shopping experience.

Outcome:

The launch of WhatTheDuck’s Shopify store was a resounding success, significantly enhancing their online presence. The new branding and website design effectively captured the essence of the brand, attracting a broader audience with its unique appeal. The custom design feature became a highlight, drawing in customers eager to engage with the brand’s innovative approach to fashion.

This project showcased my ability to combine creative design with technical expertise, resulting in an e-commerce platform that was not only aesthetically pleasing but also highly functional and user-friendly. WhatTheDuck’s Shopify store stood as a testament to how blending design, humor, and technology can create a distinctive and successful online retail experience. The company will plan to move this to the Woo-Commerce platform in the near future. My involvement with them is ongoing.